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How Retailers can Use the Internet of Things to Drive Customer Loyalty
That the Internet of Things offers retailers tremendous opportunities is no secret. But how to apply it effectively, usefully, ethically, and sustainably remains a mystery. Even for the largest retailers in the world, initiatives using sensors to create meaningful...
How the IBM-Weather Company partnership will affect planes, (supply) chains and automobiles
Today’s IoT forecast called for a partnership between IBM and the Weather Company. If this announcement is at first perplexing, keeping scrolling down as IBM is also announcing (literally in the same press release) it will be investing $3 BILLION dollars to create a...
Are we on our way to an Internet of Beacons?
A lot of people are wanting to know more about these ‘beacon’ things. What are they in the first place? What do they do? And-- a question recently assessed by Reveal Mobile-- how many of them are already out there?? Let’s start with the basics: Beacons are tiny...
Five Definitive Ways Brands Can Harness the Internet of Things
There's a reason consumer-facing companies have been struggling to know what to do with the Internet of Things. It's certainly not for lack of hearing about it -- we hear about dozens of new bright, shiny [connected] objects every day, it seems. Instead, the challenge...
Why won’t Apple talk about the usability of the Apple Watch??
The long-awaited and highly anticipated Apple Watch was the darling of the tech giant’s latest opening of the kimono on Monday-- but the most important question of all remains unclear. In signature Apple fashion, the introduction of the device has not been terribly...
![[New Research] Customer Experience in the Internet of Things: Five Ways Brands can use Sensors to Build Better Customer Relationships](https://jessgroopman.com/wp-content/uploads/2015/03/iotcx_agblogpost_image-400x250.jpg)
[New Research] Customer Experience in the Internet of Things: Five Ways Brands can use Sensors to Build Better Customer Relationships
With every human expected to own some 20 or more connected devices by the year 2020, the Internet of Things (IoT) is a phenomenon brands can’t afford to ignore. A world of interconnectivity grants any ‘thing’ a voice through the data it emits—it’s beautiful, it’s...
Why are businesses struggling to engage consumers with the Internet of Things?
Businesses are confounded by what the Internet of Things is, nevermind how to begin using it. In particular, it is consumer-facing companies that are struggling the most. Part of the issue is that those in customer-facing roles—marketing, sales, customer...
What are brands & consumers missing when they think about the Internet of Things?
What don’t we know about the Internet of Things? A lot more than we actually do know, that’s for sure. Technologists have been putting forth definitions for years now, yet the term is still widely misunderstood. Sure we can read the definitions from Wikipedia and...
3 things B2B can teach B2C about the Internet of Things
When we look at the Internet of Things, the limelight is on whizbang connected gadgets, yet the real progress is coming from the B2B market. Although many think of the Internet of Things as ‘the next’ phase of connectivity, the reality is the notion (and capability)...
