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Part of the Internet of Things Ecosystem? Brief me!

Part of the Internet of Things Ecosystem? Brief me!

Internet of Briefings! Vendors, agencies, start-ups: consider this my request for your briefing. As Altimeter conducts analysis on the ‘Internet of Things’ market-- a young, and inherently dispersed and diverse ecosystem-- we welcome your introduction. If your...

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CES 2015: Internet of … Yawn, More Things

CES 2015: Internet of … Yawn, More Things

We all read the headlines: ‘CES 2015 is the year of the Internet of Things’ Actually, it was the year of [more] connected things. IoT doesn’t need more iterations of connected things, what it requires for realization is more focus on the Internet; the connectivity...

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From IoT to IoC: The Elephant in the Room

From IoT to IoC: The Elephant in the Room

There is an elephant in the room when it comes to the Internet of Things. There is a critical element inherent to just about any IoT application that hardly ever sees the light of day in industry coverage of the topic. Some would say it’s because it’s just not as...

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The Future of Wearables: Vertical or Horizontal?

The Future of Wearables: Vertical or Horizontal?

To date, the adoption of wearable devices has been predominantly niche, industry—otherwise known as ‘vertical’—specific, centering largely on fitness and medical-related devices. Many claim this is a strategic approach; better not to be a jack-of-all-trades and a...

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The Impact of the Internet of Things on Marketing Attribution

The Impact of the Internet of Things on Marketing Attribution

This post was originally posted as a contribution to Oracle’s Eloqua blog. The next computing revolution is upon us and it’s going to transform marketing as we know it. The ‘Internet of Things,’ or capability to connect traditionally unconnected things, (and their...

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New Altimeter Group Research:      A Culture of Content

New Altimeter Group Research: A Culture of Content

“If you want to learn about a culture, listen to the stories. If you want to change the culture, change the stories.” -- Michael Margolis Culture and content are, and always have been, inextricably linked. Just as our understanding of cultures past and present are...

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