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The importance of real-time communications in the Internet of Things
More information! Now! About everything! The ability to communicate faster; this is one of the intrinsic benefits and drivers for the Internet, and so it is for the Internet of Things. Where the Internet has enabled people and information systems to communicate more...
Call for Insights: What is ethical customer engagement in the Internet of Things?
How can companies most effectively and ethically engage consumers across a connected brand and product ecosystem, balancing the drive to innovate and personalize, with privacy safeguards and responsibilities? How can they do so in ways that deliver actual value,...
Why talking about consumer data use has everything to do with your brand strategy
There is an elephant in the room when we talk about the digital transformation of brand. As more and more companies begin to transform themselves digitally-- how they adopt new technologies, better engage their connected customers, understand and wield this big thing...
How does your business perform against consumers’ biggest privacy concerns?
Let’s suppose for a moment your company was under audit for consumer data privacy protections. How would you perform? This is, perhaps, less farfetched than you may imagine; think an accountability test or digital equivalent of a health and sanitation audit for a...
Why is privacy in the Internet of Things different than the privacy on the Internet?
In the digitalization of our physical world—what many are now calling the ‘Internet of Things’— the very meaning of privacy-- of controlling, revealing, and concealing it-- shift. But why? Adding sensors to ourselves, and to the objects and places around us, renders...
![New Research: Consumer Perceptions of Privacy in the Internet of Things [DATA REPORT]](https://jessgroopman.com/wp-content/uploads/2015/07/thinkstockphotos-463698629-400x250.jpg)
New Research: Consumer Perceptions of Privacy in the Internet of Things [DATA REPORT]
The digitalization of our physical world—what many are now calling the ‘Internet of Things’—is challenging our expectations of privacy. Adding sensors to ourselves, and to the objects and places around us, renders our physical world communicable, contextual, and...
Privacy & the Internet of Things: The Importance of Transparency in Accounting for What We Can’t See
This post was originally posted on TrustE's blog, found here. Perhaps the most important lesson the Internet has taught us is that connectivity itself has infinite implications—for good, bad, and most importantly, the unforeseen. We’ve watched digital transform entire...
Call for Insights: Digital Privacy & Ethics in the Internet of Things
Whether employee or consumer, patient or citizen, one truth underlies all of the hats we wear: we’re all people. Our experiences, perceptions, and inclinations as creatures of pattern, privacy, and comfort inform how we engage with the world around us and with the...
How Retailers can Use the Internet of Things to Drive Customer Loyalty
That the Internet of Things offers retailers tremendous opportunities is no secret. But how to apply it effectively, usefully, ethically, and sustainably remains a mystery. Even for the largest retailers in the world, initiatives using sensors to create meaningful...
