Blog
View My Latest Blog Posts
Part of the Internet of Things Ecosystem? Brief me!
Internet of Briefings! Vendors, agencies, start-ups: consider this my request for your briefing. As Altimeter conducts analysis on the ‘Internet of Things’ market-- a young, and inherently dispersed and diverse ecosystem-- we welcome your introduction. If your...
Microsoft Hololens More than a Consumer Toy; it’s an Opportunity for the Enterprise
There’s a new wearable in town. And it has the tech world abuzz because we really haven’t seen anything like it. Not in real-life anyway... Let’s Just Admit It: Hololens is Incredibly Cool Microsoft went public with its new connected headgear called Hololens last...
CES 2015: Internet of … Yawn, More Things
We all read the headlines: ‘CES 2015 is the year of the Internet of Things’ Actually, it was the year of [more] connected things. IoT doesn’t need more iterations of connected things, what it requires for realization is more focus on the Internet; the connectivity...
The Importance of a Culture of Content in the Internet of Things Boils Down to One Word
What does a culture of content have to do with Internet of Things? The answer to this might surprise you: everything. The answer in a word: alignment. Let’s start by defining a culture of content. A culture in any context is a “common reference points of whole...
From IoT to IoC: The Elephant in the Room
There is an elephant in the room when it comes to the Internet of Things. There is a critical element inherent to just about any IoT application that hardly ever sees the light of day in industry coverage of the topic. Some would say it’s because it’s just not as...
The Future of Wearables: Vertical or Horizontal?
To date, the adoption of wearable devices has been predominantly niche, industry—otherwise known as ‘vertical’—specific, centering largely on fitness and medical-related devices. Many claim this is a strategic approach; better not to be a jack-of-all-trades and a...
The Impact of the Internet of Things on Marketing Attribution
This post was originally posted as a contribution to Oracle’s Eloqua blog. The next computing revolution is upon us and it’s going to transform marketing as we know it. The ‘Internet of Things,’ or capability to connect traditionally unconnected things, (and their...
New Altimeter Group Research: A Culture of Content
“If you want to learn about a culture, listen to the stories. If you want to change the culture, change the stories.” -- Michael Margolis Culture and content are, and always have been, inextricably linked. Just as our understanding of cultures past and present are...
Giving the World a Voice: Implicit & Explicit Data Dialogues in the Internet of Things
The defining difference between a connected world and the offline world as we know it is the presence and role of data. We won’t find data on sandy beaches, floating around in our soup, or growing inside our planet’s vast flora and fauna. But when we embed...
