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Four Barriers to Mass Adoption of Wearable Technologies
This post was originally posted on Wearable World News and can be found here. Revolutionary or Evolutionary: Will wearables unveil the next level of mobile computing? Or will they ride the coattails of a few niche-specific smartphone apps and eventually fizzle as a...
Why Wearables are but ONE Branch in the Evolution of Mobile
Wearables are only one branch of the evolution of mobile computing. In a recent survey by Business Insider, executives cite Wearables as the number one ranked "next big thing in Mobile"—but are they really? The answer to this requires us to re-consider the notion of...
Smart Spam? The Danger Facing the Internet of Things
Your refrigerator has a message for you-- and no, it’s not that you need more orange juice-- it’s an ad for belly fat pills. Thanks, refrigerator. This post was originally posted on Wearable World News and can be found here. Recently computer security company,...
Interoperability: The Biggest Challenge Facing Mass Consumerization of Internet of Things
At the most basic level, the Internet of Things (IoT) is connectivity between people, processes and things. While this is as vast as it sounds—spanning all industries, the enterprise, and consumers — one of the central-most challenges facing IoT is the enablement of...
Internet of Things: It’s all about CONTEXT
IoT’s Significance? In a word: Context The fundamental value of Internet of Things is its ability to provide context. When connected to the Internet, a lifeless object becomes an object with an activity stream. Connecting the previously unconnected creates context by...
Detecting Disruption: Enterprise Interest vs. Investment in Emerging Technologies
This is a cross-post of a piece I originally wrote on the Altimeter Blog, seen here. ------- One question Altimeter hears frequently is “What’s next?” A better way to ask this is “What should we care about?” Often with emerging technologies, there is a disconnect...
Hardware vs. Software: How Diverging Mentalities Pose a Challenge to the Internet of Things
There is a fundamental difference between the hardware developers’ mentality vs. the software developers’ mentality. This is nothing new as a technology trend, but it plays an important role in unlocking the potential of the Internet of Things in that it will impact...
![[REPORT] Real-Time Marketing: The Agility to Leverage ‘Now’](https://jessgroopman.com/wp-content/uploads/2014/02/timessquarerush_sb-400x250.jpg)
[REPORT] Real-Time Marketing: The Agility to Leverage ‘Now’
Data, analytics, and listening capabilities confront businesses with unprecedented risks and opportunities. Chief among these in the marketing world is ‘real-time marketing’ (RTM). In our latest research report, “Real-Time Marketing; The Agility to Leverage ‘Now,’...
4 Big Insights on Connected Devices
I recently had the pleasure of attending Mobile Monday, the San Francisco edition of a global institution dedicated to sharing and discussing trends in mobile connectivity. This event centered around the "Connected Home," but touched on trends across...
