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Have a Voice in Upcoming Research: How to Enhance Customer Experience with the Internet of Things
As part of Altimeter Group's open research process, I would like to extend an invite for your input, feedback, case examples, or any other insights you’d like to contribute to our upcoming research around the Internet of Things. Today, the Internet of Things, or the...
How the Internet of Things is Creating a Proliferation of Consumer Touchpoints
This post was originally posted as a contribution to Oracle's Eloqua and Responsys blogs. Marketing is about to get a whole lot more complicated. As the costs of connectivity, hardware, and software services continue to deflate, as access to the internet...
Five Tips for Designing Successful Wearable Technologies
This post originally appeared on Wearable World News, found here. Wearables are proliferating. With hundreds of different types available and more popping up everyday, we’re seeing the rapid saturation of an immature market. Those wearables that prove the most value...
Visualizing the Internet of Things: A Round-up of Maps, Frameworks, and Infographics of IoT
In researching and understanding the Internet of Things, so much depends on the definition. Not only does the space, such as it is, come with more than a dozen (synonymous?) monikers, but it looks wildly different from one industry to the next. Sometimes there is...
Will the Enterprise Pave the Way for Mass Wearable Adoption?
This article was originally posted on Wearable World News, and can be found here. ------- We typically think of wearables as consumer technology. Fitbit, Google Glass, Basis, and the long tail of connected fitness gear, watches, and clothing are all consumer facing....
Wielding Wearables in the Workplace: Four Business Use Cases
This post was originally posted at Wearable World News and can be found here. -- So often we think of wearables as consumer devices, but in many ways the enterprise is actually defining the utility of this technology at scale. Today we’re seeing businesses adopt...
Six Wacky Wearables You Might Not Have Heard Of
This post was originally posted on Wearable World News and can be found here. It seems like every day we’re hearing about new ways to strap sensors and chips to our bodies. As sensors and chips become smaller and cheaper, we’ll continue to see more and more types of...
How Retailers are Translating e-Commerce to the Brick & Mortal (Part 2)
This is part two of a two-part series on how leading retailers are leveraging IoT technology to drive business (originally posted here). Part one focuses on examples of external (customer-facing) use cases and can be found here on Wearable World News where it was...
How Retailers are Translating e-Commerce to the Brick & Mortar (Part 1)
This post was originally posted on Wearable World News here. Internet of Things in Retail: How Leading Retailers are Translating e-Commerce to the Brick & Mortar The Internet of Things creates unprecedented opportunities to achieve Marketing’s proverbial ‘Holy...
