“If you want to learn about a culture, listen to the stories. If you want to change the culture, change the stories.” — Michael Margolis Culture and content are, and always have been, inextricably linked. Just as our understanding of cultures past and present...
As part of Altimeter Group’s open research process, I would like to extend an invite for your input, feedback, case examples, or any other insights you’d like to contribute to our upcoming research around the Internet of Things. Today, the Internet of Things, or...
At the most basic level, the Internet of Things (IoT) is connectivity between people, processes and things. While this is as vast as it sounds—spanning all industries, the enterprise, and consumers — one of the central-most challenges facing IoT is the enablement of...
This is a cross-post of a piece I originally wrote on the Altimeter Blog, seen here. ——- One question Altimeter hears frequently is “What’s next?” A better way to ask this is “What should we care about?” Often with emerging technologies, there is a...
Data, analytics, and listening capabilities confront businesses with unprecedented risks and opportunities. Chief among these in the marketing world is ‘real-time marketing’ (RTM). In our latest research report, “Real-Time Marketing; The Agility to Leverage ‘Now,’...
It is my great pleasure to share “Social Data Intelligence,” the latest research report by industry analyst and my colleague, Susan Etlinger. This report might be considered a glimpse into where we are (as a market) in the evolution of social business from...
![[REPORT] Real-Time Marketing: The Agility to Leverage ‘Now’](https://jessgroopman.com/wp-content/uploads/2014/02/timessquarerush_sb-1080x675.jpg)
![[REPORT] Social Data + Social Business = Social Data Intelligence](https://jessgroopman.com/wp-content/uploads/2014/02/socialdata.png)