New Altimeter Group Research: A Culture of Content

by jessica | Dec 3, 2014 | Altimeter Group Research

“If you want to learn about a culture, listen to the stories. If you want to change the culture, change the stories.” — Michael Margolis Culture and content are, and always have been, inextricably linked. Just as our understanding of cultures past and present...

Have a Voice in Upcoming Research: How to Enhance Customer Experience with the Internet of Things

by jessica | Sep 19, 2014 | Altimeter Group Research

As part of Altimeter Group’s open research process, I would like to extend an invite for your input, feedback, case examples, or any other insights you’d like to contribute to our upcoming research around the Internet of Things. Today, the Internet of Things, or...

Interoperability: The Biggest Challenge Facing Mass Consumerization of Internet of Things

by jessica | Feb 25, 2014 | Altimeter Group Research

At the most basic level, the Internet of Things (IoT) is connectivity between people, processes and things. While this is as vast as it sounds—spanning all industries, the enterprise, and consumers — one of the central-most challenges facing IoT is the enablement of...

Detecting Disruption: Enterprise Interest vs. Investment in Emerging Technologies

by jessica | Feb 13, 2014 | Altimeter Group Research

This is a cross-post of a piece I originally wrote on the Altimeter Blog, seen here. ——- One question Altimeter hears frequently is “What’s next?” A better way to ask this is “What should we care about?” Often with emerging technologies, there is a...

[REPORT] Real-Time Marketing: The Agility to Leverage ‘Now’

by jessica | Dec 17, 2013 | Altimeter Group Research

Data, analytics, and listening capabilities confront businesses with unprecedented risks and opportunities. Chief among these in the marketing world is ‘real-time marketing’ (RTM). In our latest research report, “Real-Time Marketing; The Agility to Leverage ‘Now,’...

[REPORT] Social Data + Social Business = Social Data Intelligence

by jessica | Jul 25, 2013 | Altimeter Group Research

It is my great pleasure to share “Social Data Intelligence,” the latest research report by industry analyst and my colleague, Susan Etlinger. This report might be considered a glimpse into where we are (as a market) in the evolution of social business from...