How Retailers can Use the Internet of Things to Drive Customer Loyalty

by jessica | Apr 17, 2015 | Altimeter Group Research

That the Internet of Things offers retailers tremendous opportunities is no secret. But how to apply it effectively, usefully, ethically, and sustainably remains a mystery. Even for the largest retailers in the world, initiatives using sensors to create meaningful...

Five Definitive Ways Brands Can Harness the Internet of Things

by jessica | Mar 26, 2015 | Altimeter Group Research

There’s a reason consumer-facing companies have been struggling to know what to do with the Internet of Things. It’s certainly not for lack of hearing about it — we hear about dozens of new bright, shiny [connected] objects every day, it seems....

Why won’t Apple talk about the usability of the Apple Watch??

by jessica | Mar 12, 2015 | Altimeter Group Research, Wearable Technology

The long-awaited and highly anticipated Apple Watch was the darling of the tech giant’s latest opening of the kimono on Monday– but the most important question of all remains unclear. In signature Apple fashion, the introduction of the device has not been...

[New Research] Customer Experience in the Internet of Things: Five Ways Brands can use Sensors to Build Better Customer Relationships

by jessica | Mar 2, 2015 | Altimeter Group Research

With every human expected to own some 20 or more connected devices by the year 2020, the Internet of Things (IoT) is a phenomenon brands can’t afford to ignore. A world of interconnectivity grants any ‘thing’ a voice through the data it emits—it’s beautiful, it’s...

Why are businesses struggling to engage consumers with the Internet of Things?

by jessica | Mar 1, 2015 | Altimeter Group Research

  Businesses are confounded by what the Internet of Things is, nevermind how to begin using it. In particular, it is consumer-facing companies that are struggling the most. Part of the issue is that those in customer-facing roles—marketing, sales, customer...

What are brands & consumers missing when they think about the Internet of Things?

by jessica | Feb 28, 2015 | Altimeter Group Research

What don’t we know about the Internet of Things? A lot more than we actually do know, that’s for sure. Technologists have been putting forth definitions for years now, yet the term is still widely misunderstood. Sure we can read the definitions from Wikipedia and...