We can find a lot of information on the Internet—arguably more than any single creation in our history. We can search for just about anything: Where can I get a quality New York bagel in Tangier? How many people live on Easter Island? What exactly is “dark matter,”...
How can companies most effectively and ethically engage consumers across a connected brand and product ecosystem, balancing the drive to innovate and personalize, with privacy safeguards and responsibilities? How can they do so in ways that deliver actual value,...
There is an elephant in the room when we talk about the digital transformation of brand. As more and more companies begin to transform themselves digitally– how they adopt new technologies, better engage their connected customers, understand and wield this big...
Let’s suppose for a moment your company was under audit for consumer data privacy protections. How would you perform? This is, perhaps, less farfetched than you may imagine; think an accountability test or digital equivalent of a health and sanitation audit for a...
In the digitalization of our physical world—what many are now calling the ‘Internet of Things’— the very meaning of privacy– of controlling, revealing, and concealing it– shift. But why? Adding sensors to ourselves, and to the objects and places around us,...
The digitalization of our physical world—what many are now calling the ‘Internet of Things’—is challenging our expectations of privacy. Adding sensors to ourselves, and to the objects and places around us, renders our physical world communicable, contextual, and...
![New Research: Consumer Perceptions of Privacy in the Internet of Things [DATA REPORT]](https://jessgroopman.com/wp-content/uploads/2015/07/thinkstockphotos-463698629-1080x675.jpg)