In the all-knowing Internet of Things, what happens to my data?

by jessica | Apr 14, 2016 | Altimeter Group Research, Braindoodles

We can find a lot of information on the Internet—arguably more than any single creation in our history. We can search for just about anything: Where can I get a quality New York bagel in Tangier? How many people live on Easter Island? What exactly is “dark matter,”...

Call for Insights: What is ethical customer engagement in the Internet of Things?

by jessica | Aug 6, 2015 | Altimeter Group Research

How can companies most effectively and ethically engage consumers across a connected brand and product ecosystem, balancing the drive to innovate and personalize, with privacy safeguards and responsibilities? How can they do so in ways that deliver actual value,...

Why talking about consumer data use has everything to do with your brand strategy

by jessica | Aug 5, 2015 | Altimeter Group Research

There is an elephant in the room when we talk about the digital transformation of brand. As more and more companies begin to transform themselves digitally– how they adopt new technologies, better engage their connected customers, understand and wield this big...

How does your business perform against consumers’ biggest privacy concerns?

by jessica | Jul 30, 2015 | Altimeter Group Research

Let’s suppose for a moment your company was under audit for consumer data privacy protections. How would you perform? This is, perhaps, less farfetched than you may imagine; think an accountability test or digital equivalent of a health and sanitation audit for a...

Why is privacy in the Internet of Things different than the privacy on the Internet?

by jessica | Jul 29, 2015 | Altimeter Group Research

In the digitalization of our physical world—what many are now calling the ‘Internet of Things’— the very meaning of privacy– of controlling, revealing, and concealing it– shift. But why? Adding sensors to ourselves, and to the objects and places around us,...

New Research: Consumer Perceptions of Privacy in the Internet of Things [DATA REPORT]

by jessica | Jul 1, 2015 | Altimeter Group Research

The digitalization of our physical world—what many are now calling the ‘Internet of Things’—is challenging our expectations of privacy. Adding sensors to ourselves, and to the objects and places around us, renders our physical world communicable, contextual, and...