Data, analytics, and listening capabilities confront businesses with unprecedented risks and opportunities. Chief among these in the marketing world is ‘real-time marketing’ (RTM). In our latest research report, “Real-Time Marketing; The Agility to Leverage ‘Now,’...
I recently had the pleasure of attending Mobile Monday, the San Francisco edition of a global institution dedicated to sharing and discussing trends in mobile connectivity. This event centered around the “Connected Home,” but touched on trends across...
Businesses face ongoing threats of disruption from external pressures they can’t control, such as technology, government, and culture. The extent to which companies can mitigate these risks depends on how closely they monitor these forces in order to inform a...
It is my great pleasure to share “Social Data Intelligence,” the latest research report by industry analyst and my colleague, Susan Etlinger. This report might be considered a glimpse into where we are (as a market) in the evolution of social business from...
Tablestakes. Before we can start talking about the Internet of Things, we must define it. There are many comprehensive definitions out there, but I find Gartner’s definition most inclusive. The network of physical objects that contain embedded technology to...
![[REPORT] Real-Time Marketing: The Agility to Leverage ‘Now’](https://jessgroopman.com/wp-content/uploads/2014/02/timessquarerush_sb-1080x675.jpg)
![[REPORT] Social Data + Social Business = Social Data Intelligence](https://jessgroopman.com/wp-content/uploads/2014/02/socialdata.png)
