To date, the adoption of wearable devices has been predominantly niche, industry—otherwise known as ‘vertical’—specific, centering largely on fitness and medical-related devices. Many claim this is a strategic approach; better not to be a jack-of-all-trades and a...
This post was originally posted as a contribution to Oracle’s Eloqua blog. The next computing revolution is upon us and it’s going to transform marketing as we know it. The ‘Internet of Things,’ or capability to connect traditionally unconnected things, (and their...
“If you want to learn about a culture, listen to the stories. If you want to change the culture, change the stories.” — Michael Margolis Culture and content are, and always have been, inextricably linked. Just as our understanding of cultures past and present...
The defining difference between a connected world and the offline world as we know it is the presence and role of data. We won’t find data on sandy beaches, floating around in our soup, or growing inside our planet’s vast flora and fauna. But when we embed...
As part of Altimeter Group’s open research process, I would like to extend an invite for your input, feedback, case examples, or any other insights you’d like to contribute to our upcoming research around the Internet of Things. Today, the Internet of Things, or...
