There is an elephant in the room when we talk about the digital transformation of brand. As more and more companies begin to transform themselves digitally– how they adopt new technologies, better engage their connected customers, understand and wield this big...
Let’s suppose for a moment your company was under audit for consumer data privacy protections. How would you perform? This is, perhaps, less farfetched than you may imagine; think an accountability test or digital equivalent of a health and sanitation audit for a...
In the digitalization of our physical world—what many are now calling the ‘Internet of Things’— the very meaning of privacy– of controlling, revealing, and concealing it– shift. But why? Adding sensors to ourselves, and to the objects and places around us,...
The digitalization of our physical world—what many are now calling the ‘Internet of Things’—is challenging our expectations of privacy. Adding sensors to ourselves, and to the objects and places around us, renders our physical world communicable, contextual, and...
This post was originally posted on TrustE’s blog, found here. Perhaps the most important lesson the Internet has taught us is that connectivity itself has infinite implications—for good, bad, and most importantly, the unforeseen. We’ve watched digital transform...
![New Research: Consumer Perceptions of Privacy in the Internet of Things [DATA REPORT]](https://jessgroopman.com/wp-content/uploads/2015/07/thinkstockphotos-463698629-1080x675.jpg)
