We at Kaleido Insights are proud to announce our official launch of the Digital Directive, a research service to benchmark, focus, and accelerate companies’ digital transformation efforts.

Inspired by countless businesses struggling with “digital transformation,” we have developed a comprehensive benchmarking and scorecard service to support these efforts with a research-based approach for long-term digital strategy. Years of research, hundreds of interviews, countless clients, briefings, invaluable trusted peer inputs, and many months in development! Honored to bring this to market alongside business partners @jaimyszymanski and @jeremiahowyang.

What is the Digital Directive?

Kaleido Insights’ Digital Directive is a comprehensive diagnostic scoring method that assesses a company’s digital transformation maturity. Benchmark you current state and create an action plan for long-term digital vitality.

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The Digital Directive Scorecard we provide analyzes a company’s maturity across 7 critical areas: strategy, people and culture, customer experience, data, organizational alignment, analytics, and innovation. Not pictured is the custom roadmap, based on that analysis.

This service is the culmination of hundreds of interviews of digital leaders and years of digital transformation strategy and business model design. In all this, we’ve found that most companies investing in digital transformation are reacting to market pressures and playing catch-up, yet the real goal is about sustaining vitality over the long-term. Investing in this service is not just about catching-up with “digitization,” accelerating agility around today’s bright shiny objects and risks.

It is about preparing your organization to proactively adapt to whatever comes next.

How does it work? 

We conduct a deep internal and external analysis to assess and score current efforts across 60+ factors, seven strategic areas, and across every department in order to benchmark, identify gaps, chart progress, and move to action aligned with a pragmatic roadmap. The roadmap charts initiatives, investments, and milestones across a 36-month plan, to get everyone on the same page. We compile and visualize all scores in a shareable dashboard, then re-score in 12 months to track progress and recalibrate strategies.

Learn why a research-based approach to digital transformation is essential.